The Cyber-click advertising network helps you to target your ads to the right audience without forcing you to overpay, thanks to the cost-per-action system. Previously integration was done through a VAST protocol. Now the service allows you to use the VPAID protocol, which greatly extends the ability to manage to advertise. Let’s try to explain the differences and benefits in more detail.
What is VAST
Video Ad Serving Template is a protocol that contains all the meaningful information about advertising. It is needed for communication between the video player and the server where the ads are located. It also uses standardized tags to tell the server what type of ads to send to the request.
There are three steps to VAST:
- Request to a server.
- Receiving a response.
- Launching the received URLs.
This protocol allows you to configure what ads the video player should run, where the ads should start, and whether they can be skipped. Using VAST increases ad impressions and user’s actions, because it allows you to display ads on different players.
What is VPAID
This protocol defines the interface between the player and the interactive ads. You can increase the possibilities for interaction with your audience by adding various features. You can allow the ad to pause or hide it, see more. Various surveys or filling out a form right in the ad are just some of the features. This allows you to make the ads more appealing.
The work of VPAID looks much more complicated:
- Request to a server.
- Getting a response.
- Creating a permanent connection between the server and the player.
- Tracking activity and exchanging data.
VPAID vs VAST. What are the advantages of Cyber-click?
Now that we understand what each protocol is, we can conclude. VPAID allows the use of interactive advertising, tracking user interaction with ad units and the interface. This is not available only with VAST. With these two solutions at the same time, you can greatly improve the quality of your ad impressions and earn more money. You can contact Cyber-click staff by going to https://cyber-click.ru/. Fill out the form on the website and get a free consultation on the day of application.